Built and sold a bootstrapped print-on-demand personalisation business — from Instagram API integration to licensed artwork from the British Museum and Tate Modern.
Owned the Partner product line for a FTSE 250 multi-utility provider. Shipped a native app that lifted the primary activation milestone 5× and drove 10,000 new Partner subscriptions.
UW's first production ML capability — a data enrichment and switching-propensity model that became the foundation for subsequent ML work across the business.
Took an AI-driven sensor platform from hypothesis to product-market fit — hardware, ML model, backend and native app, with a pipeline over £30m.
Designed and built an AI chief-of-staff agent for a live events business, discovering evals as a discipline along the way.